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PROJECT |
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| Herbie Fully Loaded |
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| CLIENT |
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| Disney/Think C |
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| TYPE |
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| Commercials |
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CASE STUDY |
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Brain Zoo produced several short interstitial commercials to promote Disney’s feature film release, Herbie Fully Loaded. Think Creative came to us with storyboards and wanted us to execute their creative in a stylized, visual way to highlight Herbie’s charm and personality. To achieve this, we gave the lovable VW Bug real car functionality, rather than the cartoony bend and stretch.
During these shorts, we see how Herbie deals with a variety of situations that ultimately reveal the network’s station identification… ABC, ABC Family, E! Entertainment, ESPN, etc. We see Herbie’s fans cheer him on as he ‘walks’ the red carpet at his movie premiere… as he races around the track performing donuts and stunts… as he skids into his parking spot… and as his mud covered chassis is washed, he shakes off the excess water like a drenched puppy. |
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